TGI Friday’s
Flamin’ Hot BBQ Promotion

Campaign to increase awareness and penetration of TGI Friday’s new promotional menu, featuring their ‘Flamin’ Hot’ Chipotle sauce.

Objectives included communicating the quality and value and leverage appetite appeal through a strong visual identity.

TGI Friday’s
25th Anniversary Movie

To tie in with TGI Friday’s 25th anniversary in the UK in 2011, we were commissioned to develop a promotional video celebrating this landmark birthday. We created the concept and managed the shoot, liaising with our strategic partners for production purposes, and commissioning the award-winning producers of musician Plan B to create the soundtrack.

TGI Friday’s
Take Two Promotion

Our objectives were to raise awareness of TGI’s midweek value set menu proposition through the creation of strong, impactful, on-brand point of sale elements and ultimately maximise awareness and consideration of TGI Friday’s as a venue for midweek dining.

TGI Friday’s
Covent Garden Drinks Directory

Creation of a premium-feel drinks directory to sit in line with the elevated bar proposition at TGI Friday’s Covent Garden restaurant.

‹ The menu communicates the wide selection of cocktails available, as well as helps compete with local ‘trendy’ cocktail bars.

‹ Well received at the Covent Garden store, as a result the directory was rolled out across TGI’s estate as part of the ‘Earn-your-stripes’ bar training programme.