Premier Inn
Brand Identity, Signage & Internal Launch

Rebrand of the UK’s fastest growing hotel chain to overcome misattribution in this commodity marketplace through the creation of a distinct and memorable brand presence, reflecting the aspirations and objectives of this brand leader.

‹ The launch saw every hotel receive a large ‘comms’ box announcing the name change to Premier Inn and briefing team members on the critical part they played in the change.

Activity included balloon launch, branded cakes, badges, newsletter and encouraged hotel teams to mark the occasion locally.

Premier Inn
Point of Sale
The Guest Journey

Creation of a bold, well-branded and consistent creative style and personality through tone of voice for Premier Inn point of sale. We identified new opportunities to communicate with guests, whilst consolidating and refining POS throughout the estate.